Need: Provide an incentive for Penda dealers to sell and install products based on monthly promos such as Skid Register truck bed liners.
Solution: A reloadable card was issued to participating dealers. A $10 award was loaded onto the card for every qualifying sale.
How it Worked: Like many industries, the truck accessories market can be extremely competitive. So as added incentive for promoting Penda products, 1to1 Card helped this company develop a spiff program for dealers that features $10 awards for truck liner and truck cover sales, loaded monthly onto a reloadable card.
Participants receive a Truck Bucks Redemption Kit in the mail containing everything they need to start earning rewards. Eligible sales are logged onto a redemption form that is submitted on a monthly basis. Rewards are then loaded onto the sales persons card every month.
Result: Penda saw a large increase in sales of promotional products. Some participants received over $1500 a month in loads!