Prepaid Blog

What is the Prepaid Card Market Potential?

May 20, 2010

I just came across an interesting article about the Prepaid Card Market. While I have heard it said time and time again that ‘prepaid cards are the fastest growing payment card segment’, until now I hadn’t seen the study or statistics to back it. Mercator’s Advisory Group just released their Global Prepaid Card Market Potential Ranking 2010. The analysis ranks the top 50 of the world’s economies based on their existing financial services.

Some of the highlights include:

In 2008, the top 30 markets in the world represent US$762.2 billion market opportunities for prepaid cards across six major segments, compared to the actual load of US$209.1 billion in the U.S. in 2008.

In these markets, government represents the largest segment with a total of US$425.3 billion opportunities, along with store gift cards (US$164.5 billion), Open/GPR cards (US$59.6 billion), payroll cards (US$51.8 billion), incentive cards (US$42.4 billion), and campus cards (US$18.6 billion).

Outside of U.S., Germany, Italy, France, U.K., and Spain are the world’s most promising markets for prepaid cards, combined to represent US$405.9 billion opportunities.

With so much potential, it sounds like the prepaid market still has plenty of room to grow!

What do you think? Will the market ever reach its potential? Why are there so few statistics out there outlining this type of information? If you have other examples of these reports, please feel free to pass them along!

To view the original article: http://www.prweb.com/releases/2010/05/prweb4007304.htm

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Uncategorized by Kelly